Chase Chevrolet
Chase Chevrolet, a client from California, allowed us to take the brand in an authentic and original direction. As the Art Director on the account, I was responsible for all of their static and motion design work.
They ran monthly print ads on the back cover of a local magazine, in addition to digital advertising, broadcast campaigns, and social media initiatives. What I've shared here highlights the core of my work with them.
Branding
As a multigenerational, family-owned business at the heart of the San Joaquin Valley, Chase Chevrolet was deeply rooted in its community. To honor its legacy and earn the support of locals, we launched and ran an evergreen, history campaign. I worked as Designer and Copywriter for this campaign.
Holiday Elves
John Chase had a passion for holiday fun, so we took that inspiration to create a Christmas mascot for Chase Chevrolet. This campaign reappears every November and December, with the strategy evolving each year. I served as Designer and Copywriter for this campaign.
Testimonials
I’m passionate about highlighting the people who make a brand special—the employees and locals who support it. We used testimonial interviews with those who love the brand and integrated their stories into Chase Chevrolet marketing. I was the Designer and copywriter for this campaign.
