SPCA OF TEXAS
In my free time, I revisited a passion project from college—revamping a campaign for the SPCA of Texas. As an organization I deeply support, I saw an opportunity to elevate its branding and strengthen its impact.
The campaign’s message highlights that your perfect “designer dog breed” may already be waiting for you at a local shelter.
I developed a range of creative assets, including digital ads, print materials, and a mobile app with an interactive quiz feature. It was an exciting opportunity to push my creativity and explore new ideas.
Mobile app
A key element of this campaign was the development of a mobile app. I designed an interactive quiz that matches users with their ideal “designer breed” based on their lifestyle and pet preferences. The app also features dedicated pages encouraging volunteer participation and donations, making it easy for users to get involved and support the cause.
Print Advertising
Keeping it simple, the billboards feature only the new breed name, while editorial ads showcase real adoptable dogs, making a direct and heartfelt connection with potential adopters.
Editorial Advertising
Outdoor Advertising
